Link Exchange for SEO service

When we start our SEO campaign, On-page and off-page are the most important step. In off-page optimization, we can start with blog commenting, forum marketing, social bookmarking, directory submission and link exchange. I don't say much about blog commenting, forum marketing and social bookmarking. We just focus on directory and reciprocal links, known as link exchange. it's all about generating solid back links to your website from relevant authority websites.

Directory Submission - The first major step of building links is submitting your site to the major search engines and directories. With online directories, you can add your website into specific categories and instantly establish back links to your website, just be careful not to over-do it! You want to develop a natural back link campaign! Do NOT create thousands of backlinks using automated software or services, otherwise you run the risk of being penalized by the search engines. DMOZ, Info-Listings, Buzzle, MasterMOZ, maxpromo are the directories that should never be overlooked, as they are the most important and well-known directories to improving your rankings.

Directory submission may be called link exchange because of its best benefit to our website. All the links from directory are dofollow links, which will improve our ranking and traffic a lot. If you are considering submitting your site to a free directory, make sure your site contains unique, relevant content and that all pages of your site are finished. When you do submit, keep in your mind, only submit to an appropriate category and subcategory. Keywords and keyphrases in your title and description tags will come into place, DO NOT SPAM, since the editors will look at how accurately your title and description tags relate to your site content. Do NOT resubmit your site if you haven't heard back from the directory for several months. Resubmitting will only start the submission process over from the start, lengthening the amount of time it will take for you to get listed.

Reciprocal Links: Some webmasters stated that Search engines are no longer pay much attention to the important of Reciprocal Links. Search engines like GOOGLE views every link pointing to your site as a "vote" for your site's popularity and relevance, so the more links, the better. That is the reason why Reciprocal Links are still necessary for SEO campaign.

Now you just need to find potential linking partners. You can do this by searching for sites with content that is relevant to your industry but not in competition with your. Having a irrelevant link to your website will affect your Search Engine Result. Consider linking to sites that would be valuable to your visitor. You will benefit most from linking to sites with PageRank equivalent to or higher than your own, but Linking to any website related to your industry you come across.

Link Exchange: Link Exchanging is the process of exchanging text links between websites. No matter what your intention is, but exchange links helps your website improve traffic through numerous inbound links or link popularity. Exchanging links is normally a free process, making link exchanges cost effective. Another benefit of using a link exchange campaign is that it helps improve search engine result placements. Link exchanges speed up the tedious process of manually exchanging each and every link Perhaps the quickest, easiest way to get inbound links pointing to your site is to participate in a link exchange.

There are different ways to implement a link exchange campaign such as Reciprocal Links (I mention above), one way links, and 2 or 3 way links. Exchange Links provides value to your website, but do not over use it, or you will get banned by Google.

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